By: Mohit Maheshwari, New Media Guru
Your landing page is your one chance to make a great first impression. If you can’t hold their interest there, it isn’t likely they are going to stick around long enough to check out anything else you have to offer. Developing a good landing page is the key to grabbing their attention and keeping it. Web development strategies focus on sight, sound and imagination. Using those three key elements you can build a page that stands out and brings people back time and again to see what your company has to offer.
The following five tips can help you create a page that people will remember and want to return to. With the right web development strategy, you can accomplish several things with one page.
- Increase traffic to your site
- Build a returning client base
- Show future clients what they can expect if they choose your company
- Highlight your products and services
Know Your Target Audience
Professionals who work with web development understand the key to an effective landing page is knowing your target audience. If you know your main demographic is 18 to 25 year old women, your best spokesman would be someone they associate with and are interested in. You are only going to hold their attention if you provide them with someone they want to see or can’t do without.
Focus On Your Brand
The main focus of your web page should be your brand and logo. Creating a logo that catches the eye and is easily remembered will stand out in a person’s mind long after they have left your web page. Your brand should be the center of attention. Some web developers will put a shadow logo in their background. You won’t notice it’s there unless you look for it, but once you notice it, once again, will stand out in your memory.
Use your imagination. The right blend of colors, images and audio can blend together to form an unforgettable landing page. If you have a unique logo or slogan, capitalize on it. Make the most of what you have and do so in a way that makes you unique. Highlight your individuality. Part of the fun of web development is seeing what you can do with the resources you have available to you.
Highlight Your Strong Points
When building your landing page, highlighting your strong points gives the customer a quick rundown of what you have to offer. A sneak peak may be just enough to make the future customer curious enough to continue clicking through your other pages. Your strong points are you key sellers. They are what you are known for and what most people will be searching for when trying to find your site. Your strong points should be used to make up the keywords and phrases people will be typing into their search bar. This is called SEO and will greatly enhance the way you appear to people who are searching for the products and services you have to offer. It can dramatically increase the traffic to your site and the more SEO keywords you use, the higher you will appear in the search rankings.
Web development strategists are finding that using video and audio clips not only catch people’s eye, they hold their attention much longer than just an average landing page. A sound bite can provide an instant of intrigue that the eye might miss. Even if the video is only 10 or 15 seconds long, it can increase the amount of time a person spends on your landing page. It can also influence whether or not they move on to other pages on your website.
Mohit Maheshwari is Chief Strategist at New Media Guru, a full service digital agency offering SEO, PPC, and Website Development services. He’s been in search since 2000 and focuses on long term strategies, intuitive user experience and successful customer acquisition. Follow Mohit on Twitter and G+.