By: Christina “Profit Queen” Vendley, Joint Venture Manager, http://www.christinavendley.
Have you ever wondered what the differences are and what you really need for your product promotion? Well, let me shed some light on the subject for you.
First of all, let’s go over what an Affiliate Manager is. An Affiliate Manager is usually an employee or contractor for a particular brand. They are committed to the sales of that particular brand and make a salary based on their experience and a percentage of total revenues/sales. They may be in charge of the copy, creating sales contests, and managing and expanding the affiliate sales force. A good example is Dr. Daigle that worked for Ryan Deiss.
A Joint Venture Broker is open to work with any product brands and their main focus is to book promotions. They work for a percentage of the sales from these promotions. They normally book the promotion and leave all the management up to the two parties that they connected for the promotion. They get paid 10% of the sales from each of the parties, so 20% total.
What a JV Manager does is the same as the JV Broker and they normally get paid the same as a broker. But, what a manager does is handle the promotions they put together from beginning to end. For example, if it’s a live webinar promotion the two parties will probably not even communicate with one another directly until the actual webinar. So, all communications are handled through the manager and is managed by the manager. The crazy thing is when it comes to compensation. Believe it or not, a manager may get paid exactly the same percentage as a broker even though they do hours of work beyond the initial connection between the parties. Although, many JV managers are paid a monthly retainer by their clients to book promotions for them, as well as the percentage of sales. I’m actually a JV Manager.
A Launch Manager is tied to specific brands that they decide to promote at the time. They normally charge several thousand dollars, up to $10,00+, to begin working with a brand as an upfront charge. They also make a percentage of the sales from the launch. These product launches are normally focused on getting affiliates to mail for the promotion given a specific time frame. Two great examples of Launch Managers are Lester Lim and Seth Bias.
Hopefully this helps explain what each of these types of connectors do in the Internet marketing space, and you will know which one to reach out to when you are ready to promote.