In the latest episode of MMD TV, Murray Newlands is speaking with Perfect Audience CEO Brad Flora about his company’s product and how affiliates and Email marketers can use it to successfully retarget users via Email marketing campaigns. Perfect Audience is a self-service ad retargeting platform that enables marketers to cookie their website visitors or their Email subscribers and then serve highly targeted ads to those users on Facebook, or via banner ads on the web. It’s been a very successful product for most of Perfect Audience’s clients, yielding conversion rate increases up to 30%.
In his interview with Murray, Brad explains what Perfect Audience is, how the tool works, and specifically, how it could be used in solo ads and ad swaps in Email advertisements.
“If you’ve already worked out the details of swapping Emails with someone, you could very easily use the Email pixel inside your Perfect Audience dashboard, and include that in the list,” Brad explained. “And then that way you would be able to cookie the people that opened the Emails that are sent through the swap. That would give you a new audience that you could then retarget with Facebook ads or web ads for as long as you’d like, or until they clear their cookies.”
To find out more about Perfect Audience and how you could use it to retarget users and increase conversions, make sure to watch the full interview with Brad at the top of the page, and also visit their website at https://www.perfectaudience.com.
Note: all visitors that watch this video will be able to redeem a $70 free credit with Perfect Audience that enables you to get extra access and more ads available through Perfect Audience. To sign up for this trial offer, visit Perfect Audience’s website at https://www.perfectaudience.com.