By: Brionna Kennedy
It can feel great to be the owner of a brand spanking new business, but what’s a new business if it gets no publicity or exposure? These are some easy and fun ways you can quickly get the word out about your business to potential leads and customers!
Social Bookmarking and Online Directories
Any serious business owner should consider making social bookmarking and submitting to online directories a part of their marketing strategy. A few examples of social bookmarking sites include Pinterest, Reddit, Digg, and Del.icio.us. These sites, as well as online directories, are used by millions of people who are searching for your types of products every day. It’s free and definitely worth your time to list your business on these sites.
Article directories are another avenue that you should be targeting. You should be regularly writing articles that market your company and link back to your website so that consumers looking for information pertaining to your niche will have a gateway to your storefront or online store. Article marketing is extremely popular right now due to its cost effectiveness, as well as the fact that it simply works as a viable marketing strategy. Many business owners write their own articles for marketing purposes, while others pay professional writers to do this for them. It really depends on what you can afford and how much you’re willing to spend.
Press releases are also something to consider producing regularly. There are many websites that offer free PR services and, in some cases, they will even link back to your website, which can immensely help your search-engine ranking. Press releases published on popular news sites don’t hurt either. The bigger the audience, the more publicity you will engender from the press release.
Everyday, millions of people go online looking for answers to their problems that are related to your niche—this is why you should be active on information forums. Create accounts on a few forums or websites that relate to your niche and answer questions that you believe present great opportunities to promote your product. Of course, you should provide legitimate and useful information to the user and not blatantly oversell yourself, but you should also take advantage of the opportunity to show the user how your product can solve their problem.
If you want to take you business building offline, one of the most cost-effective ways to do it is through popular promotional products such as the ones seen here on https://www.halo.com. Promotional products, such as personalized totes, are not only a great way to advertise your company, but they also double as fashion accessories. These tote bags can be imprinted with your company name and logo as well as other relevant information such as your website address, phone number of physical location. Better still, every time your customers use your personalized tote bags, you are getting advertising exposure.
Brionna Kennedy is native to the Pacific Northwest, growing up in Washington, then moving down to Oregon for college. She enjoys writing on fashion and business, but any subject will do, she loves to learn about new topics. When she isn’t writing, she lives for the outdoors. Oregon has been the perfect setting to indulge her love of kayaking, rock climbing, and hiking.