By: Samme D’souza
We know that the sales conversion on any average website would be somewhere around 1% or 2%. We can fairly conclude with this that 95% of the visitors that make a visit on any website do not actually make a purchase right away, particularly on their first visit. Hence the purpose should be to focus on generating leads first by capturing them rather than straight away looking to make a sale.
We do firmly believe that the best way to ensure that your sales are on the right track and you are really doing the right kind of business in the most desirable way is to make sure that it’s not the first thing on your mind. What we mean to suggest is that you should let people know about your brand and service in the first instance rather than straight away pouncing on them and haunting them so that they make a purchase right away. Trust us, no matter how hard you try, this is not happening!
Earn their trust and then look into their choice and preferences which may further affect their purchase decision on your website. We agree that this is something that would really depend on the kind of industry you are working in, but it also makes sense to add that it is really true for most of the businesses out there.
So What Is The Formula Like?
This is definitely not our main focus, but we would really want you to know what is actually the most convincing formula for ensuring that you get rewarded with tons of sales on your website without much fuss!
Here they are:
- Capturing the emails
- Ensuring that the best relations are built with the help of best communications skills and channels
- Adding value to your service and products before actually expecting or asking for an action
- Selling great products and ensuring best service quality
And What is The Technique?
Remember that your customers are not going to give away their email address or leak any other personal information to you just because you desire so. There is surely some technique involved so before we tell you “go figure out,” we would want you to know what we have to suggest in this regard.
You will need to ensure that you have the right kind of sign-up forms which don’t seem like as if they are lying in some clutter on your website. On the other hand, there is one of the tried and test techniques that have been known to produce far better results when compared with various other techniques. We name them as—quizzes and tests!
We can say that there is really something magical about these tests and most of the customers tend to be drawn to them for reasons unknown. Now this is simply surprising to note that some of the people while online are also willing to pay fee for playing some personality quiz. You really need to know how you can use them for boosting the sales on your website and making your brand known in the industry or market.
Till the time researchers finally succeed in exploring what amount of consciousness works with these, its better you start utilising them to the core. As we would say, whatever the case is, they really seem to work well!
Relevancy to Products
If the quizzes and tests are built creatively around your brand, we just don’t think that you could have asked for more. The lesson to be learnt in this case is, don’t just built them around random ideas that may not have any connection with your service and brand.
Your purpose should be to attract people who are a part of your target audience. They should be meant to go viral and popular on the internet, they should be rather focussed on the kind of audience you are interested in. If this does not happen, you are only going to be flooded with some bunch of useless emails.
You can also turn the test into some link building machine and if you can’t build a test, build a tool.
When to Ask for Emails?
Now we have come to square one, something for which this entire fuss was going around! How to get their emails without actually forcing them into the same? Well, we would say, there are two interesting ways of going about it:
1. Ask for The Emails Much Before The Test
Now when there is really no other way to get the goodies, people are going to give away their emails at least to see what the buzz is all about. A lot of users don’t always complete the entire test and when they don’t reach the end, you don’t get their email ids too so play safe. Ask for it, right in the beginning.
2. Ask for The Email in The End
This is obviously the next in line. When by the end you keep their curiosity alive by telling them that they will get the results only after giving away their email IDs, they won’t really tune out after coming this far. If you wish, you can also reveal the results only partially. They will be more than just motivated to give that away to you.
We did give you plenty of techniques and now it really depends on you to explore which scenario works best for the kind of business you are in. Better is, make few researches and test things out!
Samme D’souza is a passionate blogger and social media analyst. He is currently associated with Speed-Ramps.com that offers free delivery of its products to Mainland UK.