The landing page can be the most successful weapon in an affiliate marketer’s arsenal, but only when it is done right. It’s essentially the online ambassador for your product, service, or company that introduces your business to prospective customers. If you’re able to nail these three aspects of landing page design, we guarantee that you will start to see your clicks and conversions start to increase. Here are our three tips to optimize your landing page:
Keep It Simple
When visitors land on your page, it should be easy for them to find what they’re looking for, and it should be obvious what you want them to do. Thus, you should keep your landing page design simple and clutter-free, and make sure that your visitors feel welcomed, excited, and compelled to make a purchase once they land there. Keep your color scheme simple, preferably one that is consistent with your brand, and keep the fonts and number of images to a minimum (without being boring of course). By doing this you can ensure that you aren’t overwhelming your visitors with too much “stuff,” and that your landing page will load quickly on any device, be it a desktop or smartphone.
Great Images are Key
A landing page is a visual representation of your brand, and that’s why it should be of top-notch quality. Be sure to include high quality, relevant photos, graphics, and other images that represent your product or company, but remember to keep it to a minimum as we mentioned earlier. While images are arguably the most important and influential part of a landing page, they will slow down your page’s loading time if you have too many.
Create Content for Your Visitors
Your landing page is the one place where all of your content should be 100% visitor-centric. As a blogger and/or an affiliate it’s always in your best interest to create original and unique content, however, when it comes to creating a landing page, it should be all about offering a quick and easy solution for your visitors. Often times when people end up on your page they’re looking for a solution for whatever problems they may have and your landing page content should cater to that.
If building a new landing page or revamping your existing one is in your future, be sure to utilize these three tips and watch as the clicks and conversions roll in. If you have any questions or some suggestions of your own, be sure to leave them in the comments section below!