Email marketing is a powerful tool in the affiliate arsenal, and despite the growth of social media marketing, it’s still one of the most effective forms of marketing out there. However, even though Email marketing can be incredibly lucrative, there are some obstacles, such as deliverability and growing your list that you must navigate in order to produce profitable campaigns. So, here are some things to consider for your next campaign that will help you develop more effective Emailing techniques, and maximize the return on your next Email marketing campaign.
Growing your own list can take a long time and cost a lot of money. Working with other people who already have the names and Emails of your target audience can be very effective; this is where Solo Ads and Ad Swaps come in.
If you‘ve compiled your own list then you probably only have one or two of your own products to promote to that list. Why not offer them other things you know that they will like. In exchange you can get other people to pay you or promote your offers to their lists.
An Ad Swap is where you run each other’s promotion to your respective lists.
A Solo Ad is when someone runs your promotion to their list and you pay them for the privilege.
Questions to ask:
- How big is their list?
- How many emails do they get sent to them per week?
- When were the list collected/how old it is?
- What is the open rate?
- What is the average click through rate?
- What is the average conversation rate on offers?
Things to think about:
- Can you pay on a CPA? Or part CPA?
- Where to find these people?
- Setup retargeting on your landing page. If these people convert well you will want to squeeze every sale out of it.
- Look for people with freemium products similar to you, or people giving away free eBooks.
Ad swaps and solo ads can be a great way to spread your offer to networks outside your own, however, keep these questions in mind when you’re looking to work with another Email marketer. If you have any tips regarding ad swaps and/or solo ads, be sure to leave them in the comments below.
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