By: Jayla Barnsen
In today’s world, the way of the phone book has been replaced with Google searches. An easy task, but when it retrieves millions of hits for a search, one may wonder how their own business will ever be found. Let’s discuss a few things that will get your name visible on Google.
- Backlinks—A backlink is simply a link from another site to your page. Backlinks are a great way to build Search Engine Optimization because the top hitting sites on Google are determined by popularity. Simply put, the more backlinks your website can accumulate, the higher you will rise on the Google search pages and the more visible you will be to customers.
- Mobile Sites/Apps—In today’s world, people are searching for products, services, and businesses from mobile devices. This way of researching is only expected to increase, making it imperative that businesses create mobile websites and even apps. A mobile site is simply a website made to fit a small screen, with nothing but the bare bones left in wording and graphics. The buttons are easy to touch and buttons such as “call now” are often seen.
- Social Media—Get your business on social media. Facebook and Twitter can increase your popularity big time, thus upping your site on the Google pages. However, don’t stop there! Insure that your company is also on Google+. Actually, anything Google owned is a must. Make sure your business is on Google Maps and confirm your company on Google Places, as well. Fill out all information and profiles thoroughly, which will add additional keywords for you! Don’t forget YouTube either! Google acquired YouTube, making it yet another Google product. Again, when entering your organization’s YouTube video, be as specific as possible with the title, tags and description. Keywords, remember?
- Search Engine Optimization—Search Engine Optimization, or SEO, is the practice of determining what keywords most people search for when looking for a business similar to your own. Once these popular keywords are known, they are inserted into your own site. This will up the place where your business falls on the Google search results pages when an individual searches those particular words. The most effective way to go about SEO research is by hiring an Internet Marketing Company, such as Marketing Exchange, to do the work for you.
In summary, getting your business visible on Google is imperative for its success in today’s marketplace. While it may seem daunting to compete with other businesses worldwide, you can get your name visible! With a lot of research and work, your company name will be on page one of Google in no time!