Website advertising can prove to be a double-edged sword for small businesses. On the one hand it can increase your audience, enhance your brand, and enormously benefit your online presence. On the other hand if handled poorly, website advertising can end up costing time and money small businesses can ill-afford, and end up with nothing to show for it. So how do you manage to garner all the benefits without having your online advertising campaign backfire on you? The solution is easier than you might think; just check out these essential website advertising tips and get ready to make the most of your online marketing. Target Your Audience: Construct your website advertising campaign with a specific demographic in mind. Be specific on who you want to reach and how. Once you have a set audience in mind, you’ll have a better idea of how to tailor your marketing campaign to best attract their attention and interest. Keep It Local: People love local stores, and your small business can take advantage of this with targeted website advertising. See what local online outlets are available in your neighborhood, and make sure your business is front and center. You can also register with an app like BreMobile, which connects your local business with customers via their mobile device. It’s a fantastic way to increase your web presence (and at $10 per week in the United States, you’ll keep your budget happy too). Make It Fun: The public is rapidly growing bored with the same old ads; they want content that catches their attention. The best way to do this is to make your website advertising interactive; encouraging users to click around and fill out forms. Ask them their opinions of your products and service (and if you really want to win them over, offer a bonus for those willing to fill out surveys). Be Unique: Don’t let your website advertising get lost in the shuffle; your business and brand is unique, and that’s what appeals to people. Let your products speak for you, and make sure your distinct brand identity is front and center. Users will remember a business that stands out. Do Your Homework: Before you invest in a major website advertising campaign, research which services will most benefit your brand and business. See where users are buying, clicking through, and which demographics visit which websites. Once you have a clear picture of your prospective audience (and if you followed the above advice you’ll have a good idea of your target demographic), you’ll know which sites will work best for your small business. Use Social Media: When it comes to website advertising, using social media is one of the most cost-effective ways to increase your sales and online presence. You can (usually) register for free and build a rapport with potential users. Best of all, you get a cost-free way to spread the word about new products, deals, and exciting developments in your small business.