These guys are developing new eCommerce platform. It is targeted onto people who have no previous CMS experience. That`s why it`s WordPress based. They made much more (imho) user-friendly plugin for WP than Woo Commerce did. What other features do they offer? 1. radically shortened check out (important for webstore conversions) -- 1 click (payPal + e-goods) or 2-clicks (other cases). 2. Higher site operation speed (than Woo Commerce or others WP eCommerce solutions) 3. Fast addition of goods (10 sec for one product). Ok. The main thing: they look for beta-testers. Beta release planned to start 15 August. It`ll last 6 weeks. Anyone can take part. User interface overview.