Crap like this annoys the SEO out of me. I came up on a niche a while ago...October 2011 Registered the .com .info and all the rest. There are variations of this keyword. Now after months of working on the site, ranking #5 and up. Was at number one for a week. There is a new player on a similar keyword. The stuff that annoys me he / she has NO back links. NO proper content. The domain was registered end of January. He / She doesn't Blog, no articles. The home page is BLANK. Sh1tty look. There is nothing on there that any beginner SEO / Advanced SEO or Googles Webmaster Guidelines recommend. How the feck does this happen? - I can only assume its from a really good user experience...the site does load fast. Maybe some experts can say how. Here is What I have found NS is from wordpress - so it looks like a wordpress hosted site No Ads - just gathering email addresses Little to no social footprint Ok my crap is done now.