Here's a Nice Little Compilation I dusted off as I figured some may find this Useful in some way. PREFACE: Think of your website like a car engine An engine contains no unnecessary parts; everything in it has a specific purpose. The same should be true for your website — every element on every page should work toward driving conversion. That starts with considering things from your visitors’ point of view. From the minute they click onto your site, they’re asking this question: Why should I Take action on this Site? Reviewing your website with that question in mind will help you determine what to include, what to discard and what to highlight. Establish your personality Do a quick Web search for Niches related to yours around The Web. Chances are good you’ll find a lot of similarity — c o o k i e-cutter sites and that presents you with an opportunity to set your Brand apart. Write home page copy that clearly spells out the benefits of Your Site Or Product. Publish a blog with your Niche area insights. Use a bold, memorable design. Provide content and social media tools to engage your visitors. These and other elements that showcase your firm’s unique style and approach will make an impression on them — and help drive conversion in the process. Make it easy for users to contact you While Web users appreciate and even expect engagement, you still need to guide them to the next step in the conversion process: getting in touch with you. Make sure your contact information is tastefully but prominently displayed all over the site. Using calls to action that provide users with specific commands — call, email, click here — is one tactic. Another is to make your contact form intuitive and user friendly. You might even consider including a short version of it on every page of your site. Take advantage of technology Technology can also play a vital role. Web chat services, for example, have emerged as a powerful way to ensure 24/7/365 site staffing. And website analytics packages allow you to scrutinize overall site traffic, where specific visitors came from, the number of visitors who have contacted you via phone or email and more. Still other types of services merge Web chat with comprehensive analytics to provide such details as visitor contact information, demographic details, contact management capabilities and other functions that provide you with the knowledge to make informed decisions. THE TIPS: Gateway Tips: Emotions Rule Many people buy for emotional reasons. If you make them feel just right, they’ll take action. The same rule applies when choosing images for your site. A positive image brings out positive emotions. It could be a smile, a smirk or a gesture. Emotions are powerful, and they work. Your customers and prospects aren’t stupid. They know what you’re trying to convey, they see it. Make them feel good, happy, proud, wanted – they’ll agree with you and connect better. The perks of leveraging emotions can be very powerful, but it’s how you do it that matters. Consider Using A Mascot Ever noticed your favorite site with a little cartoon? Site mascots are highly popular these days. Websites and blogs are using them for branding. They are being used to create a bonding experience with the visitors. They’re helping sites create a strong image in their audience’s mind. But how does a mascot help you convert better? Here are a few ways: Give Your Images A Human Touch. Boost your website’s conversion rate by using human faces. They get your prospects to focus more and this causes them to draw towards a common point of interest. It doesn’t get more real than that. Medalia Art is a site that sells art. Nothing spectacular about that, but the photo versus painting test they did is worth noticing. The website, which is an online art shop, presents paintings from various artists right on their homepage. During their A/B testing, they swapped the paintings with the photo of the artist. Their aim was to have an increased user engagement. It’s About THEM, Not You If you want a higher conversion rate, perfect the art of choosing images. Your prospects are interested in themselves. He or she doesn’t care about your product or company. It’s the ‘me’ factor that ultimately does the magic. Show your visitors they are on the right track. Make them feel comfortable. Get them to experience what you want them to. That will open up doors and get more people to like you – buy from you. Show Validation What makes TV commercials work? Models, actors, and random people are shown using the product. Praising it, loving it, and going bonkers. That’s what make these commercials tick. But the more important question is: Why does this work? It’s simple – people want a third opinion. They want to feel safe before buying something/anything. They want to be convinced. They don’t want to make a wrong decision. When they see others happy with a product, they get convinced. If your website has pictures of your happy customers, your conversion grows. It’s a natural process that will never change. Add a dash of testimonials along with their pictures and voila – chances are your conversion rate will automatically go up. Think Out Of The Box. Today’s technology allows you to do so much more – leverage it. You are only limited by your imagination. People want to see something new, even on websites. Make your website scream “I’m different” with your images. THE BIG TIPS LIST IN POST BELOW!