Get Your Money!..Keys to Converting Clicks To $$$!

Discussion in 'General Discussion' started by SWIFFJUSTUS, Sep 13, 2012.

  1. SWIFFJUSTUS

    SWIFFJUSTUS ⓿The Mad Methodologist⓿⎠ Elite VIP Member

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    Here's a Nice Little Compilation I dusted off as I figured some may find this Useful in some way.


    PREFACE:



    Think of your website like a car engine

    An engine contains no unnecessary parts; everything in it has a specific purpose. The same should be true for your website — every element on every page should work toward driving conversion.

    That starts with considering things from your visitors’ point of view. From the minute they click onto your site, they’re asking this question: Why should I Take action on this Site? Reviewing your website with that question in mind will help you determine what to include, what to discard and what to highlight.

    Establish your personality


    Do a quick Web search for Niches related to yours around The Web. Chances are good you’ll find a lot of similarity — c o o k i e-cutter sites and that presents you with an opportunity to set your Brand apart. Write home page copy that clearly spells out the benefits of Your Site Or Product. Publish a blog with your Niche area insights. Use a bold, memorable design. Provide content and social media tools to engage your visitors. These and other elements that showcase your firm’s unique style and approach will make an impression on them — and help drive conversion in the process.

    Make it easy for users to contact you


    While Web users appreciate and even expect engagement, you still need to guide them to the next step in the conversion process: getting in touch with you. Make sure your contact information is tastefully but prominently displayed all over the site. Using calls to action that provide users with specific commands — call, email, click here — is one tactic. Another is to make your contact form intuitive and user friendly. You might even consider including a short version of it on every page of your site.

    Take advantage of technology

    Technology can also play a vital role. Web chat services, for example, have emerged as a powerful way to ensure 24/7/365 site staffing. And website analytics packages allow you to scrutinize overall site traffic, where specific visitors came from, the number of visitors who have contacted you via phone or email and more. Still other types of services merge Web chat with comprehensive analytics to provide such details as visitor contact information, demographic details, contact management capabilities and other functions that provide you with the knowledge to make informed decisions.




    THE TIPS:


    Gateway Tips:

    Emotions Rule

    Many people buy for emotional reasons. If you make them feel just right, they’ll take action. The same rule applies when choosing images for your site. A positive image brings out positive emotions. It could be a smile, a smirk or a gesture. Emotions are powerful, and they work.

    Your customers and prospects aren’t stupid. They know what you’re trying to convey, they see it. Make them feel good, happy, proud, wanted – they’ll agree with you and connect better. The perks of leveraging emotions can be very powerful, but it’s how you do it that matters.



    Consider Using A Mascot

    Ever noticed your favorite site with a little cartoon? Site mascots are highly popular these days. Websites and blogs are using them for branding. They are being used to create a bonding experience with the visitors. They’re helping sites create a strong image in their audience’s mind. But how does a mascot help you convert better? Here are a few ways:



    Give Your Images A Human Touch.

    Boost your website’s conversion rate by using human faces. They get your prospects to focus more and this causes them to draw towards a common point of interest. It doesn’t get more real than that.

    Medalia Art is a site that sells art. Nothing spectacular about that, but the photo versus painting test they did is worth noticing. The website, which is an online art shop, presents paintings from various artists right on their homepage. During their A/B testing, they swapped the paintings with the photo of the artist. Their aim was to have an increased user engagement.




    It’s About THEM, Not You

    If you want a higher conversion rate, perfect the art of choosing images. Your prospects are interested in themselves. He or she doesn’t care about your product or company. It’s the ‘me’ factor that ultimately does the magic. Show your visitors they are on the right track. Make them feel comfortable. Get them to experience what you want them to. That will open up doors and get more people to like you
    – buy from you.



    Show Validation


    What makes TV commercials work? Models, actors, and random people are shown using the product. Praising it, loving it, and going bonkers. That’s what make these commercials tick. But the more important question is: Why does this work?

    It’s simple – people want a third opinion. They want to feel safe before buying something/anything. They want to be convinced. They don’t want to make a wrong decision. When they see others happy with a product, they get convinced.
    If your website has pictures of your happy customers, your conversion grows. It’s a natural process that will never change. Add a dash of testimonials along with their pictures and voila – chances are your conversion rate will automatically go up.



    Think Out Of The Box.

    Today’s technology allows you to do so much more – leverage it. You are only limited by your imagination. People want to see something new, even on websites. Make your website scream “I’m different” with your images.




    THE BIG TIPS LIST IN POST BELOW!
     
    Last edited: Aug 15, 2013
  2. SWIFFJUSTUS

    SWIFFJUSTUS ⓿The Mad Methodologist⓿⎠ Elite VIP Member

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    THE BIG TIPS LIST


    1. Pick up copywriting and persuasion skills


    Copywriting is a skill that all online business owners should master. Be it in writing PPC ads to writing sales letters, copyrighting is one of the important techniques you need to boost conversions.


    2. Adding proof


    Find and communicate proof or testimonials of your product to boost conversion rate.


    3. Accreditation and Credibility


    Demonstrate that you’re certified by placing credible logos from 3rd party sites linking to a Google Places, Yelp, Yellow Pages listing or a professional group. This helps prove that you’re not a shady character and immediately, people notice that you take your business seriously.

    4. Use multi-variant testing software such as Google Optimizer


    Google optimizer allows you to increase the value of your existing websites and traffic without spending money. This tool tests and optimizes site content and design, you can quickly and easily increase revenue and ROI whether you’re new to marketing or an expert.

    5. Use benefit-oriented copy


    Most people often list their product features in hopes that people will realize the benefits of the product. However, customers are more often than not oblivious to the benefits of your product. By listing the benefits up front, you will be able to boost conversions by leaps and bounds.


    6. Do a walk through


    If it is possible, get someone in your target demographic use your site for the first time and observe them. The point of this is to let yourself understand how to see the site through the eyes of others.


    7. Use photos of real people / things / situations for landing pages


    Showing photos of real people on your landing pages can dramatically boosts your conversions.


    8. Do follow up


    Follow up with your buyers’ or prospects’ list by asking them what they are expecting to receive, what they thought of your product and any questions they might have for you. You could automate the follow up process with an autoresponder account like Aweber.



    9. Make your hyperlinks red


    Studies have shown that blue links converts the best because it the natural colour of links used online. However, experiences tell us that link clickthroughs are boosted by making links red. (Beamax boosted their link clickthroughs by making the links red.)


    10. Create demonstration videos


    Professionally created videos that demonstrate the use of your product will often improve responses and conversions. This has to be tested.


    11. For physical products, offer next-day shipping


    Companies have tested and found that offering next-day shipping of products boosts conversion rates.


    12. Conduct split tests


    Split tests help business owners understand how visitors are looking at and clicking on things on the website. Create two different versions of a page and launch them at once with split testing and get concrete answers on what works and what doesn’t


    13. Reduce content on landing page


    Sometimes information clutter kills conversions. Some companies have found that by cutting the amount of content on their landing page, sales increased drastically. However, websites need to keep in mind that insufficient information is also a conversion killer. Moderation is key.

    14. Add audio to your website


    including an audio on your website have been found to increase conversions. Content examples of good audio clips include introducing your product briefly, play a recorded teleconference call, or interview and etc.


    15. Use popup sign-up forms

    Over the years, Popups are known to boost email subscriptions. Many companies have also cited that a popup signup form helped to boost conversion rates for their product.

    16. Evaluate the metrics of your website


    Notice how your conversion rate corresponds to your other metrics, and which ones are affected by which changes you make.

    17. Include a “Free Trial” button


    People are often attracted by free stuff. Email marketing software GetResponse showed a “Free trial” button instead “Buy now” and increased trial signups by 158% (while not decreasing paid signups).


    18. Run live support on website


    If your finances permit, hire operators to actively interact with visitors and prospects by running a live support button on your website. Conversions tend to increase because live operators are able to answer visitors’ queries promptly.

    19. Use badging on your products


    Testing and proof have shown that badging your products can help boost your conversions. For instance, Sheplers got a 1.63 percent increase in the “add to cart” rate with badging and curation.


    20. Offer multiple tier premium options


    Different customers have different financing needs. Some may be looking for a bargain, and others may be looking for the best that money can buy. Hence, offering premium options makes sure that different customers pay for what they want to get, helping in boosting conversions.


    21. Complete makeover of your site or product


    This has nothing to do with testing. Creating an all together brand new and different version of your product or service may improve your sales and boost your conversions. One good example is SEOMoz, which got 52% improvement in sales and $1 million dollars increase in revenue after a radical change.

    22. Iron-clad guarantees


    Take all the risk by offering guarantees. Majority of potential buyers are not willing to take a gamble and buy your product, even if your product is what they need. Providing a guarantee allows your customers to know that you will help them if what they bought is not what they expected.


    23. Include product images


    People might feel insecure buying products online because everything is virtual. Including product images increases the credibility of the seller, letting the potential customer know that such a product exists thus increasing conversion rates.

    24. Using videos


    Testing and changing a different video thumbnail can help uplift conversion rates. For examples, Yobongo got a 70.9% conversion uplift after changing their video thumbnail




    25. Reduce steps and required information in checkout process


    Your checkout process might seem secure. However, if the checkout process requires too many steps or too much information, chances are greater that your customer could change their mind.


    MORE v
     
    Last edited: Aug 15, 2013
  3. SWIFFJUSTUS

    SWIFFJUSTUS ⓿The Mad Methodologist⓿⎠ Elite VIP Member

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    26. Put a video on your home page


    Placing a video on your homepage can actually boost your conversions. This is what Dropbox did and it boosted their conversions over 10% by doing that.


    27. Bullets hit the bulls’ eye in sales


    The usage of bullets to describe your offer and benefits help in boosting conversion rates. Studies have shown that people often skim through bullets, sub-heads, graphics, etc. to save time.

    28. Phone number on your site



    Adding a phone number to your site increases your credibility rating as seen by the visitor, thereby increasing conversions. For instance, LessAccounting saw a 1.8% increase in conversions after placing a phone number on their site.


    29. Include a strong call to action


    State your call to action in a clear, concise and obvious manner. This helps boosting conversion rates of your product.

    30. Ask for the sale at the right time



    Studies have shown that asking for the sale too soon might thwart your efforts in getting the deal. An example showed that one company actually removed their sign up call to action from the top of the homepage, placing it later down the page. The results have been favorable, sign-ups increased 350%.


    31. Get straight to the point


    Sometimes, getting to the point quickly actually helps in boosting your conversion rates. Do this by test deleting your first few paragraphs or even your first few pages of copy, you might be pleasantly surprised by the results reaped.


    32. Buyer personas


    Companies have tried to use buyer personas and found that it is an effective technique to boost conversions. For example, RightNow Technologies increased their conversions 4x by building a persona focused site.


    33. Real things boost conversions


    When offering a physical product, do everything you can to make it real to people. Take photos of it alone, take it with a person and think of ways to make your product real to visitors.

    34. Mad Libs style form


    Companies have tried a Mad Libs Style form and seen amazing conversion results. Vast.com increased conversion across the board by 25-40% by doing that.

    35. Few clicks to order page


    As previously mentioned, the simpler the checkout process, the higher your conversion rate. Lead your visitors to your order page or buying page with as few clicks as possible. The more pages you add in between the sales page and the order page, the more dangerous your sales process becomes.


    36. Single column sign up forms

    Eye tracking study showed that single column forms work better in boosting conversions.

    37. Statistics sells


    People are convinced by facts and figures. Supply potential buyers with whatever metrics you can give: Size, weight, page count, amount of content – anything that might be useful to help someone make a decision.


    38. Big call to action button


    Just by increasing the size of your call to action button can drastically heighten your conversion rates. This was what happened to SAP BusinessObjects, who turned their regular blue link into a big button, and improved conversions by 32.5%.

    39. Fast page load speed


    People generally don’t like to wait for pages to load. Fast loading pages have a higher percentage of chance for people to see your irresistible offer and boost your conversion rates.

    40. Don’t just say it, prove it!


    Visitors to your site are often strangers. They don’t believe what you say because they don’t know you. Hence, the way to convince them to convert is to give them facts, samples, videos, and demos. Depending on your niche, present social proof and testimonials like checks, charts, endorsements, etc. Back it up and they might believe it.


    41. Action oriented copy


    Change the tone of your copy by first altering the wording of your headline. Headlines have the most impact when it comes to converting a potential buyer into a customer. For example, L’Axelle changed the tone of their copy from“Feel fresh without sweat marks” to “Put an end to sweat marks” and so on. This take-action feel performed 93% better.

    42. Quality writing



    Make the text easier to understand by using attention-grabbing headings, bullet points and etc. Ensure that all your descriptions are clear and useful


    43. Call to action on the left


    Place your call to action on the left of your website. According to eye tracking software, readers often read from the top left of the website. Hence content on the top left corner of a website should be optimized with a call to action. For example, Less Accounting test showed that a layout with calls-to-action on the left hand side worked better than a reverse layout.


    44. List building


    Build your list by collecting opt-in email leads and follow-up with this list once in a while. Getting contact information such as email addresses is vital to increasing your conversion rates. If you are able to get their physical address and phone number, you can expect an even higher response to your promotions.



    45. Focus on a single action

    A website with many actions can confuse the reader and make them bounce off the page without even looking at what you have to offer. Focus on one single action on your site and see conversions grow. For instance, the Weather Channel watched conversions jump 225% after decluttering their home page and presenting a clear, single action.

    46. Offer free things



    Giving away free material on the front end can help you to prove your trustworthiness and quality of your products to potential customers. When people have seen and felt the quality that you deliver for the free product, they will be willing to explore your other products even if they have to pay for it.


    47. Use huge customer photos on your homepage


    Depending on your niche, huge customer photos on your homepage and testimonials that accompany the photos can dramatically increase conversion rates by leaps and bounds. Test it to find out.

    48. Blogging


    Share information by blogging. Building a blog helps in establishing expertise, because your writing shows people you know what you are talking about. Creating tutorials, whitepapers, and videos all help visitors to understand who you are and what you are trying to teach. Once they experience the quality of your content, they will keep coming back for more.


    49. It’s all about the TEST


    Always test your copy or sales letters. Examine headlines, intro paragraphs, graphics, pricing, etc. Even if it means to have headlines produced two or three times the results of their original, rewriting your copy can strengthen your stand and convince your visitors how good your product is hence increasing conversion rates.


    50. Discounts


    People are attracted by bargains therefore show discounted prices of your product. An example of a company which used this strategy is the Corkscrew Wine Merchants, who got a 148.3% improvement on product page after they featured a discount sticker


    WHEW FINISHED...OR ARE WE ?
     
    Last edited: Aug 15, 2013
  4. ImNewHere

    ImNewHere VIP MAKES ME MONEY

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    Boss Swiff...man you know i like you..but serious this is the most proper english you have ever written....this thread shall become sticky, my prediction..some real value in there...from the start to the finish.

    Thanks fir the great share Man !!!
     
  5. SWIFFJUSTUS

    SWIFFJUSTUS ⓿The Mad Methodologist⓿⎠ Elite VIP Member

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    LOL- Thanks INH...I think....My Friend My Scribes Are of A Other Worldly Vernacular I agree but You Hurt Me Feelings(yes I meant to Say me) :dontknow::hahaha:

    I Constructed This Compilation from Pieces I had Lying Around and I personally Found To Have some Value and Polished Them Up a Bit ...Which can be Just as Challenging.:hmmmm2:

    Glad you Enjoyed It Buddy
     
    Last edited: Aug 15, 2013

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