Why are many landing pages so damn ugly?

Discussion in 'Traffic Depot (PPC/PPV/Media Buys)' started by tanja, Feb 6, 2018.

  1. tanja

    tanja New Member

    Feb 6, 2018
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    Most of the landing pages that I’ve seen and many of the themes from known providers are ugly as sin. They
    tend to look kind of scammy, like the known red color, many pull quotes and similar.

    But time and again, marketing firms use these examples and I’m just wondering if there’s some psychology to
    it? Or is it just that there are better looking samples around that work as well, but the shitty ones still
    work like they used to for years, so IMers continue copying them?

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