PPC Advertising vs. SEO

Discussion in 'MMD Answers ( Ask your IM related Questions )' started by niquito99, Jun 11, 2010.

  1. niquito99

    niquito99 Make Money Online

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    There are two ways to get traffic to any site. You can either get traffic to your website for free, such as SEO or you can use paid advertising; PPC (pay-per-click).

    Often, there is a debate and constant warring between which strategy will be the best strategy to implement in exposing your site to the masses.

    In actuality, Internet Marketing is a numbers game, and so the more targeted traffic you can get to your website, the more you will convert, and the more money you’ll make.

    So which strategy is the best, free or paid?

    Search Engine Optimization:

    Free marketing strategies; such as SEO, are just as good as paid marketing, if not better. For example, when the majority of people go searching for information online, they go to Google or any other search engine and type in a phrase; such as “How to Cook and Cleanâ€. The results they get back are divided into two parts, and that is Organic and Paid advertising. These differences are usually easy to identify. The organic results are listed on the left hand side and are listed 1-10 through a series of pages, while the paid are listed on the far right hand side.

    When doing a search people will often decide which way is best to resolve their dilemma or situation, and most often people tend to use the free results. Thus, this is enough to indicate that if you want to get highly targeted and free traffic to your website it would be a good idea to get into the Organic results. However, many things are involved, including getting backlinks to your site, making sure you have the right keyword density, and optimizing your site. The downside to Search Engine Optimization is that in order to get your website ranked high, it can be very time consuming. This is a reason why many marketers choose to skip SEO and use Pay-Per-Click with Google Adwords, Bing, or Yahoo Overture.


    PAY PER CLICK (PPC):

    In short, Pay-Per-Click is when you tell Google; or any other company, how much you want to be charged every time your advertisement is clicked. The higher the amount that you set to be charged will often determine how high your website will rank in the search engines. On the other hand, if you set a low amount then your PPC may not give you good results.

    The “pros†of PPC marketing is that it takes a small amount of time to get up and running, but the “con†is that you can not just set up a campaign and expect to make tons of money. PPC is a science and should be implemented with strategy, therefore doing the homework is crucial because if you don’t choose the right keywords and/or charges you could end up losing tons of money and FAST. So PPC takes skill, learning, and possibly experience to succeed.


    In short, SEO is a great way for beginners to get a site ranked high in organic results. SEO may be frustrating but once you succeed with SEO the benefits are great. This is also true with PPC, but there is much more risk involved since your success is dependent on your money and skill. Overall, it’s necessary to research both SEO and PPC as much as possible before leaning upon either.
     
    Last edited by a moderator: Feb 17, 2015
  2. henrique1966

    henrique1966 Make Money Online Very Active Members

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    Remember with SEO once you get ranked and get a solid foot on your ranking you can rake in money for months/years from your initial work. Where as with PPC if someone out bid you or you run out of money your ad stops.

    That's the other advantage of SEO over PPC. But it's nice to be up and running in a few moments with PPC.
     
  3. niquito99

    niquito99 Make Money Online

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    Agreed. It depends upon the type of traffic you are after, and what strategies you are willing to implement. However, PPC can provide long-term traffic and profit as well as stability if you learn the right techniques and are able to be flexible in choosing programs such as Bing, as well as avoiding obstacles like the "Google Slap" from Adwords.


    Thanks for your response,

    Nick B.
     
  4. bG90

    bG90 Make Money Online Very Active Members

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    what if someone outranks you and takes all your traffic?
     
  5. henrique1966

    henrique1966 Make Money Online Very Active Members

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    That's why I said if you have a solid foot in the ranking. You can always get your ranking back and it won't cost you a dime, but you will have to spend sometime with backlinking. Also if I'm ranking in google with certain keyword phrases I bet I'm in yahoo and hopefully Bing. You can't do this with PPC.
     
  6. Integrated

    Integrated Make Money Online Very Active Members

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    1.Users tend to trust natural search engine results to be relevant to the information they are seeking, and are more likely to click on a natural SEO result.
    2.SEO requires higher initial investment than starting a PPCand pays off over a time but does not requires any additional investment..but in PPC when you stop investing your traffic comes to halt..
    so i would prefer SEO.. :turtle:
     
  7. sungirl

    sungirl Member

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    SEO stands for Search Engine Optimization. It is the process of getting traffic for our website. Simply put, search engine optimization is the process of improving the quality and volume of web traffic to our website.

    PPC stands for Pay per Click. PPC, is an advertising technique used on websites, especially search engines. When a site visitor clicks on the advertisement, the advertiser is charged a small amount. Pay per click is also sometimes known as Cost per click or CPC.

    Both SEO and PPC are helps to increase our website traffic. SEO is best one to increase traffic for any kind of websites. For my website traffic, I choose SEO technique. And i got seo service from TuckTail.com here they provide Search engine visibility service which bring traffic to your website.
     
  8. paricpo

    paricpo Member

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    SEO and PPC both are related to online optimization and but one thing is SEO is a free method and PPC looks a paid method for a website to generate tons of traffic.
     

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