By: Smeltzer, MMD Forum Admin
SEO is dead—people have been saying this forever, and I’m inclined to agree on some points. But, the fact of the matter is, SEO will never truly die. As long as people use search engines, SEO will exist in some form or another and will always be alive and kicking.
I would like to take a second to educate people on the diffrence between Blackhat and Whitehat SEO—a widely misunderstood area. Anytime you build a link to manipulate the search engine, no matter if it’s a directory link or other, you are particpating in blackhat SEO, whereas if you’re building a link to generate traffic, you’re particpating in whitehat SEO. Let me explain the diffrence of all this before we continue.
You build links to your site from directories that no one visits just to get your keyword anchor text link to help you rise in the search engines—this is blackhat SEO. You do a syndicated press release on a new business that you’re opening up that’s unique to generate traffic and get the word out, this is considered whitehat.
Now the thing with SEO is that you cannot interact with the potential customer on the search engine. On Google, a potential customer is searching for your keyword and they see your site, but they can not see YOU—this will cost you some business. The ability to connect with people is more powerful than what some many give it credit for, and Social Network Optimization is proving that.
More often than Google or other search engines would have you believe, people are actually connecting with places they do business with on social networks and finding potential businesses to work with as well. They’re asking their friends on social networks for recommendations for products, services, and businesses in general—searching is slowly becoming a thing of the past.
To break it down for you, one of the most visited sites in the world is Facebook, and right now, it’s a battle between Facebook and Google. Google is winning, not because of their search engine, but they are kinda cheating to keep that number one rank. They’re doing this by moving and creating services on a subdomain of Google.com that aren’t search engine related, however, Alexa doesn’t care whether it’s a subdomain or not. So, this tells me that more people are on Facebook and using it to ask their friends for information rather than searching Google.
We can take it a step further and not that Facebook is not the only game in town. You know that social networks have made authority sites and that these new sites go viral due to the power of the social networking revolution. We have to look at other social networking solutions out there, from Twitter to Tumblr to Vine, and any number of new things. The thing is, this is not as easy as SEO, this is about creating engaging content, about connecting with your audience. It’s about taking that step out and shaking their hand, saying “Hi, I saw you like this, my name is__, glad to meet you” with potential clients—yes, social networking allows you to do this. Do Search engines afford you those kinds of opprotunities? I think not and this is reason that they are going the way of the dinosaurs.