All new webmasters probably ask themselves that question. Some sources suggest that one should rely on their own preferences and intuition; while that advice is, to a degree, sound, neglecting to conduct a deep research and analysis of an offer is a glaring mistake.
So, you’ve found an offer which you would like to start working with -
What are the aspects which you should carefully consider before making the final decision?
Basic information
- Take a look at the description of the advertiser - whether it is a shop, an online game, or any other service. That description can show you how big an organization is behind the offer, and how large is their sales volume. Here you can also gain a certain degree of understanding of the target audience of the offer.
- Check the advertiser’s rating. The higher it is, the more profitable will it be for you to work with their offer. However, there is one important nuance here: offers with high rating always attract large numbers of webmasters, and it’s going to be hard for you to compete with them if you don’t have enough experience. But that, of course, doesn’t mean that you should avoid such offers; on the contrary, you should actively try to cooperate with them - that is the only way to gain valuable experience.
- Consider the rules of an offer. Here you will always be able to find a lot of useful information, which will help you to discover that offer’s pros and cons. For example, an offer can have its specific restrictions on different sources of traffic: it can accept email newsletters and social media advertising and at the same time forbid any contextual ads.
Every time you’re choosing an offer, try to picture how exactly are you going to promote it.
- Where will you drive the traffic from?
- How difficult will it be to target?
- Which audience categories will fit the offer and how will you promote it?
Target actions and rewards
1. The target action is one of the most critical aspects when choosing an offer. The more difficult it is, the larger will be the webmaster’s reward for it. Here are some examples of difficult targets:
- A paid-for order in an online shop;
- A new active player in an online videogame;
- A closed credit deal in a banking service, etc.
2. Conversely, traffic owners can take the offers with simpler targets - such as:
- a confirmed product order,
- a videogame signup
- an email newsletter subscription.
Geography
- When considering an offer, take note of the countries and regions from where traffic is accepted. Rarely, an offer can be set as “global”, but such offers usually have their own restrictions too.
- Advertisers’ traffic source requirements are never to be neglected - otherwise, the traffic owner can be penalized for not complying with the offer’s terms.
- However, geographical restrictions in offers have advisory nature, rather than compulsive. What that means, is that the traffic owner will not be fined for an action made by a person from an “unapproved” region, but that action will not be rewarded either.
Hold time
- Time hold is a time period, which is needed for the network to confirm an action of a particular user attracted by a particular webmaster, after which the webmaster receives their reward.
Judge for yourself: you honestly fulfill all the offer’s terms and drive high-quality traffic towards the advertiser’s website and then spend 2 months waiting for a reward; you can see how that is not exactly a satisfactory picture.
Ideally, the hold time should not exceed 3 weeks in any offer.
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