How to Market to Target Audience?

Qai88

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So I understand all of these Internet Marketing methods (Facebook Fan Page, Twitter Account, Google+ Page, LinkedIn Company page, etc). What I am trying to look at is how do I find and reach the target audience properly online? I could blindly just post up on my social media but how do I connect with the right type of customer that I'm trying to sell my product and services to?
 

MrTrafficGuru

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Have you used or do you currently use Facebook Paid Ads?