Is social media marketing actually effective?

Social media is one of the powerful platform for marketing products or services. There are a variety of agencies offering social media marketing services. Selecting the best one for your company is always a difficult task. But is social media marketing actually effective?
Yes, According to Social Media 97% of small businesses use social media to attract a new customer to acquire there service or products. In today's digital media present if anyone wants to purchase any products and service first they read their reviews and compare company and their services. Social media marketing helps to validate your brand and it’s no longer optional. It’s an essential way for companies to reach consumers, and when done correctly, tells those consumers that their brand is active and focused on communication. When done effectively, social media marketing can lead to more customers, more traffic, and more engagement.