Well firstly, well done for getting good rankings, must say that because you havedone the business and attempted to get off the IM chair that most stay sat on. The more long-tailed the search term is, the further down the buying process the visitor is. You should concentrate on the longer tailed if you want a better visit>conversion ratio but don't dismiss thebroader more generic search term.Wow! I love, I actually seen a video about this and can't remember exactly which it was but he didn't mention about the search methods in google such as using quotations to find my exact competition and the intitle: method! I got a questions though, I know this guide was written back in 2009 and noticed these weren't for exact matches, I've been domaining and still learning about this subject, does exact matches matter for ranking? For example i got 2 niches 1st is going by broad search results of 14,000 and 2nd niche has 3,400 Exact search results, Would it be better to go for the higher broad results domain or the exact match domain for ranking?