What can attract you to a flyer?

#1
Hi,

I am a college student and work as a freelancer in Toronto simultaneously. I have been advertising myself across all platforms and asking for opportunities from wherever it's possible (Meetings, social gatherings). My initial works were in poster designing and I love doing it because it lets my creativity flow often clashing with client requirements (they always want something else). But I have succeeded in building my own group of like-minded people. Recently, a client had approached me to design flyers for distribution about the discounts they are offering for new customers (Cannot disclose the client for reasons known to everyone). What makes you attracted to pick a flyer and read its contents? What makes you stop from throwing it away in the trash the minute you see it? Some points on it might make my client happy!

Thank you!