Why are many landing pages so damn ugly?

[tanja]

Hey,
Most of the landing pages that I’ve seen and many of the themes from known providers are ugly as sin. They
tend to look kind of scammy, like the known red color, many pull quotes and similar.

But time and again, marketing firms use these examples and I’m just wondering if there’s some psychology to
it? Or is it just that there are better looking samples around that work as well, but the shitty ones still
work like they used to for years, so IMers continue copying them?

 

[kiruthi_18]

A landing page is a place you drive traffic when you actually want certain action. People make mistake while usual sidebar & header methodology to a blog post is fine, when it hail from down to traffic hammering a landing page with a singular focus on particular action, all of that inessential stuff causes confusion, distraction & reduced conversions. Fail the clutter & build the freshest page possible when you want certain action.

 

[agustina]

A landing page is a place you drive traffic when you actually want certain action. People make mistake while usual sidebar & header methodology to a blog post is fine, when it hail from down to traffic hammering a landing page with a singular focus on particular action, all of that inessential stuff causes confusion, distraction & reduced conversions. Fail the clutter & build the freshest page possible when you want certain action.

Exactly correct..