Wifi Marketing & Mobile Marketing

#1
Hey everyone,

I've been quite interested in using mobile devices as tools for marketing. I'm having a hard time finding information about wifi/bluetooth marketing.

I guess the concept for wifi marketing is like a content locker. In this scenario, the content would be wifi in exchange for spending 30 seconds to watch a video or fill out a lead generation form.

With bluetooth marketing, I could have the phone notify a nearby user of a deal/coupon of a local restaurant/store. I could see this being effective in shopping malls.


Is there a software and/or hardware that I could use to load ads and transmit them via wifi or bluetooth to nearby smartphone owners?


Is there anyone that could direct me to a source of good information on how to do something like this?