Seo plan should be clear and set between the client and the seo service provider. Seo takes a lot of time so never set short period of time for it. Content of a website should also be changed and made too informative and clear.
Seo is useful for organic searches. White hat seo is performed through making back links manually that creates its off page optimization. On page optimization includes writing good and informative content, titles, and descriptions. The design of a website must be mobile responsive design.