Swiff's InfoJournal: Making of the Machine


⓿The Mad Methodologist⓿⎠
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Latest Entry on Last Page is:

Journal Entry #-10

Journal Subject:
Arsenal of Websites some may find Useful

Journal Date:




My MMD Family This is your Man SwiffJustus,
And This Is my InfoJournal...
An Alternate Version of My VideoInfo Journal Series.
("for those who can't bear the sound of my voice"lol)
Of course as Usual It will Be a Little Different Than most.
It will Be, not So Much Personal, as It will Be More of a


You know, How I'm always Beating The Drums Of the Importance Of Research Brainstorming, Planning and Implementation.

Well I Talked The Talk Now I'll Let It Be observed How I WALK THE WALK


This Will Be Documented In white Not My Trademark BOLD IRRITATING GOLD COLOR

As this is not a weaning Process,
not a test of Willingness to endure
the Irritation of that GOLD to get to the Gold..

(Had to do the gold 1 Last Time)

So, My Day Typically Starts the same way most other Folks Do, a Cup of hot beverage and The Tuning in to the Daily News in some form or fashion...
Of Course in my Case That would consist of Clicking Open A Series of Wepages to Get the Old Naggin Churning...
Rejuvenated and Alert from a good Nights Rest, This is the Absorbing Period..

The Period when you will Seek and Absorb Massive Amounts of Information
...These Early Morning Sessions of meditation and Info seeking Usually have the Least Amount of Distractions so Naturally Your Natural information Processing mechanism, I.e. YOUR BRAIN..
Is in Genius sponge Mode.

It Is Predominantly During These sessions I attain The Information That Will Later be USED IN SOME FORM OR FASHION TO HONE MY CRAFT WITH THIS INTERNET MARKETING THING OF OURS.

To Form Ideas and Take Action....

What I will Be Doing In this Journal Is Sharing some of Those Findings And what Drew ME to Post Them..
Then It will Be Up To you to Find a Way to Utilize It.

Findings That I think In someway May
Inform,Enlighten,Intrigue Inspire and Encourage you to
Get off your Behind and Make some money.



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Make Money Online
Very Active Members
Oh yes... I've it bookmarked now and will keep coming back to read it... Think this is going to be an interesting one Swiff


⓿The Mad Methodologist⓿⎠
Elite VIP Member
Journal Prelude:
Ok Guy's This Is my Post From The October Extravaganza Just wanted to Make it apart Of This Journal.

The Blueprint

In This Intro. Post I'll covering some steps that may help in Achieving some Measure of success as a online Marketeer.
Of Course My Take shall Be that Of which May not have Been Covered Thus far Because Of It's Seeming to Be an Obvious component and some Just discussed from a Different Vantage Point!

The! MAP

( Building a Sound and efficient Workstation)

Before and After you Have started your Journey It is
Paramount to Have a

*Sound and Efficient Infrastructure*

Your Machine:
You Must Always Take Care of your Computer as
If it were an Appendage...IT IS.... IT IS HOW YOU GET PAID MOSTLY.
The Hours your Spending trying to Remove or Get someone to Remove
a Virus, which In Most cases Could Have Been Avoided, are Hours somebody
Else is Beating You to The Punch, Reaching That New Untapped Source Of Income.
Researching a Current Project and Honing it to Near Perfection
I.E. Taking Money OUT YOUR pocke

Your Workstation:
Organization Is one Of the Most Vital Components for success.
Reach and Retrieve with No Regrets:
You Must Be able to Reach for and Retrieve Pertinent Notes and Researched Material
Required to Be Most Effective In running a Given Campaign With The Precision
of a Surgeon Reaching for The Right Scalpel... That Organization
is your Surgical Nurse handing you The Tools.
Time Wasted and Frustration Gained from Not Being able to Do this

*Reserch,Brainstorming and Implementation!*

Brainstorming: A prerequisite to Taking the Proper Action.

Here are some things One could be asking themselves during
a Given Braistorming Session...

- What Is Needed By This Society at Large But Is Not Provided?
- How Can I make This Grueling Task A Lot Easier For the People THAT MUST PERFORM THEM?
- Why are The Folks So Miserable and How Can I change That?
- Their In BIG TROUBLE...If I can Find Them A solution I WILL GET PAID!
- What Are Folks Constantly Inquiring About but No one Is Responding?
OF INTERNET MARKETERS(Find The Answer to This one and it is what Makes Whales)

- Desperate
- Fanatical
- Curious
- Naive
- Emotionally attached
- Vulnerable
- Self Conscious
- adventurous
- Vain
- Self assured to a Fault (Why Doctors are Often The Victims Of The Biggest Scams)

Your Research:
In Our Haste to Make A quick Buck we Fail to Do the Things That are
a Key factor in Achieving Sustainable Income over a Long Period of time.
Proper Research Is One Of These Factors.
It Gives you History and Foresight.
It shows You Trends,Performance Or a Lack There Of
and Can Help You Predicate(establish) a Foundation.
Research Should and Must Be YOUR GO-TO TOOL!

your Plan of Attack: TAKING ACTION!
After Carefully Researching and Brainstorming it Is now
time to Construct a REALISTIC PLAN OF ATTACK!


Recognizing Failed Results,Adapting and Making Changes.

This Is self Explanatory!
View Your Results, Again Realistically, If they are Not What you Think they
should Be Perform A Series Of Test (Split Testing Is a Good way To Go Here)

*Forging Your Own Path.*


BRANDING: Establishing The Product that Is YOU!

Again,Guy's it is perfectly ok to Use other Tried and Tested successful
Methods. Try to Tweak Them a Bit If you can To start to Get The Feel
And Training yourself For Developing your Own Products and Methods...BASEMENT TO BALCONY(head to toe)
And Once You Start Doing Your Own Stuff your Job Then Is to


Innovation,Creativity,experimentation and Clever 3rd Eye Implementation
Will be You allies for Achieving This and this will Occur Only 2 WAYS.

As a Gift or With Hard work,Commitment to your achieving success,Taking Chances and Giving Due Diligence To The History Of Marketing !

Of course This is Only a Mere Pittance of what Is Needed to
Be A successful Internet Marketer...BUT IT IS A START...YOU FINISH IT!


Journal Entry #-

Journal Subject:
CONTAGIOUS: How Products, Ideas, and Behaviors Catch On

Journal Date:

Greetings Gang and Welcome To my Maiden Journal Post, As stated this Will Essentially Be a Smorgasbord Or Buffet Of Bits Of Information That I Find Interesting and Useful as I Move along On this Internet Marketing Journey Of Mine... I Hope Some Will Find This Useful In some Way....
So Strap Up and Lets Move Along

I Choose To Post this Because Understanding some Of these Behaviors can Catapult you From a Being a Meager Earner to A Prolific GENERATOR.
In Layman's Terms, Having some Kind Of Understanding Of these Subjects Can Help to Go From Being Broke to Being CAKED UP... For The Real Squares That Means Having a Nice Stack Of Money.....The Importance Of Human Behavior Can Never be Overstated when it Comes To Taking Action..WHICH IS HOW WE MAKE OUR MONEY...GETTING FOLKS TO TAKE ACTION.

Again I'm Just Here to Strike The Match You Have to Collect The additional Wood to Keep The Fire GROWING & BURNING

Now,Why do some products catch on and achieve huge popularity while others fail? Why do some behaviors spread like wildfire while others languish? How do certain ideas seem to stick in memory while others disappear the minute you hear them? More broadly, what factors lead to trends, social contagion, and social epidemics?
As we try to examine how products, ideas, and behaviors catch on and become popular. Managers want their product to be popular, organizations want their social change initiative to catch on, and entrepreneurs want their ideas to stick.
To study these issues, You would Need to Do research from Psychology, Sociology, Economics, and Marketing (as well as other disciplines).

Or you Can Keep Coming Back to This Thread- lol

That Said I'd Like To Introduce You To Mr. Jonah Berger, Assistant Professor of Marketing at the Wharton School of the University of Pennsylvani

Overview And More Info From Today's Guest:

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⓿The Mad Methodologist⓿⎠
Elite VIP Member
Journal Entry #- 2

Journal Subject:
Flight To Success

Journal Date:

Morning Guy's, well Sitting here sipping on a cup of green tea letting the Illumination of My Rig(PC) Screen Joggle me into A coherent State...-SUCCESS-
So I then Proceed to Ignite the Machine.
After a series of Pushes,Clicks,Scrolls,Poundings and Blurting Out words that My Grandmother would Smack back Down My Vocal Track, I settle Into The Cockpit and The Routine I have performed enough times that It has Literally Become 2nd Nature to The 3rd Power Begins.

Fight Manifest/Log Book

Master Switch


Generator..I'm Right Here!

Ok Steady as She Goes Levers Sliding, Knobs Turning, then After a While as Usual I'm On AUTO-PILOT...

MY GOAL?...Is to Fly This Machine with The Skill, Grace and Efficiency of a Apex Raptor(Eagles,Hawks,Falcons..etc).

And Like these Great Predators, These Magnificent Birds of prey, every Single time I launch I have 1 unequivocal Goal in Mind SUCCESS!
So as I look off In the Horizon I notice a Familiar Patch of Real Estate and Decide to Swoop down and Have a Closer Look and As Fate would Have It I ran across this Little Gem.

By: Garin Kilpatrick

Success is largely a matter of persistence. A matter of working at something long after most other people give up.
Action is necessary for achievement and failures are common obstacles on the road to success. This post will hopefully help give you the inspiration to keep driving forward, even after obstacles discourage you or set you back.
For those who want to use content to build their brands infographics and info quotes like the ones on this page are highly shareable and a great way to use free viral traffic that can help build your online social media profiles and web properties.

From Garin's Posting
10 Inspirational Success InfoGraphics

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⓿The Mad Methodologist⓿⎠
Elite VIP Member
Journal Entry #- 3

Journal Subject:
Blog Post Traffic Roundup

Journal Date:

Ok Guy's I Found This Is Kind Of a Reminder Not to Forget To Utilize Some Of the Older But Still Very Effective Methods For Attaining Blog Traffic PLUS There's A Couple Of Sites And Strategies That I was Not That Familiar With...So Thought I'd Pass Them Along as Some In the Community May find Them Useful

Step 1: Submit your article to Twitter and Facebook.

This should be a no-brainer by now.
Social media is making it easier to share and spread your content than ever before. EVERYONE online now has a circle of influence that you can tap into IF you’re providing massive value.
By submitting your blog post within your own social networks you’ll be able to spark that initial momentum to get your first hundred visitors.

Step 2: Share Your Content on Popular Blogging Community Sites.

There are a number of communities online where you can submit your content for instant exposure.
Some of my favorites include BlogEngage.com, Blokube.com, BizSugar.com, ImNewsWatch.com, Inbound.org, Serpd.com, FamousBloggers.net (Community News Section), and MySEOCommunity.com.
Of course these sites will be different for each market.
But like any online community – the key is to provide VALUE to others FIRST.
So before you start blasting your own articles to the site – ENGAGE with the
community. Share OTHER people’s articles first. Comment and start building relationships.
Once you’ve done that, then you can start sharing some of your own stuff.
But get in the trenches first!
Provide value FIRST and you will reap MUCH greater rewards for your efforts
and from the community.

Step 3: Submit your article to blogs with a ‘Community News’ Section.
There are hundreds of blogs online that will allow you to share your latest blog post in their “Community News Section”.
Here’s a more
complete list of popular sites where you can submit your tutorials for tons of extra exposure, traffic, and backlinks.
This will get you AT LEAST an additional 100+ visitors.

Step 4: Submit Your Post to JustRetweet.com.
JustRetweet is a social sharing community. It’s kind of like a huge blogging alliance that works together to promote each others content.
You get credits for retweeting other people’s blog posts – which allows you to do the same.
It’s a great little service where you can get at least 20 retweets to get some additional momentum.

Step 5: Automate your social media posting via SocialOomph.com.

Once you have published some new content on your blog – put your social media marketing on autopilot with something like
This allows you to automate tweets to go out throughout the day.
Now obviously, you’ll want to engage and interact on Twitter yourself.
But there’s nothing wrong with pre-loading 30 tweets to be released throughout the day. This way you can continue to promote your latest blog post along with other articles, older posts, quotes, golden nuggets, and interesting tid bits.
You can also automate your tweets inside WordPress with something like Dashter.com.

Step 6: Contact related Scoop.it & Paper.li pages.

These are content aggregators that pull together the very best content on thousands of different topics. As a content creator, you can search for your specific topic and submit your latest article to the creator of that particular Scoop.it or Paper.li page.
But remember – it must be really good content. These pages are collecting the best of the best from around the web.

Step 7: Kickstart your promotion with a Facebook ad, StumbleUpon ad, or an affordable solo ad.

If you want to kickstart the momentum of your post you can purchase a small ad buy on Facebook or StumbleUpon. With StumbleUpon you can get clicks for just 10 cents per visitor. With Facebook you’re going to spend a little more but you also get a much more targeted visitor.
My last ad on Facebook cost 56 cents per click.
You could also just purchase a small solo ad of 100-200 clicks to start things off.

Step 8: Submit your blog post to popular Link Roundups.

Here’s a cool traffic trick for you…
This one is super simple and can bring you hundreds of extra visitors. What we’re going to be doing is getting your blog post published in Weekly Link Roundups.
Link roundups are basically where blogger’s post their favorite links and articles
each week in what’s called a Link Roundup. These are generally a collection of their favorite blog posts from around the blogosphere.
One of my favorite Link Roundups can be found at Kikolani.com.
I was actually listed in her most
recent issue of Fetching Friday..
Here’s how it works…
You start by finding Link roundups within your market.
Simply type in the following search queries on Google:
“Daily Link Roundup”
“Weekly Link Roundup”
“Monday Link Roundup”
“Friday Link Roundup”
“Link Roundup”
If you want to find blogs that are specifically related to your market, then you
can add a modifier. Something like:
“Weekly Link Roundup” + marketing
“Weekly Link Roundup” + moms
“Weekly Link Roundup” + parenting
You can also use these same queries on sites like Google Plus or Twitter Search.
This will give you a list of related blogs that do weekly link roundups.
Best of all, there are thousands of blogs that do these link roundups on every imaginable topic.
Now here’s where you come in…
Once you’ve found a related blog that does link roundups you can then contact the blog owner and send them a link to your latest blog post.
If you’ve published truly great content, then there’s a very good chance that they
will link to you in their weekly link roundup.
This is an extremely powerful technique that I see VERY few people using online.
But it’s super simple and can send you lots of highly-targeted traffic.

Step 9: Email Your Blogging Alliance.

This is probably THE most important step for promoting your blog post.
Blogger Outreach.
Connecting with others is one of the fastest ways to grow your business.
Plus, it’s just a lot more fun!
A blogging alliance works is a group of related bloggers that work together to grow their blogs faster. Plus, it’s a great group to talk to about all the geeky stuff that your family doesn’t understand You’ll want to continuously look for ways to GIVE value to other’s FIRST.
Retweet their content. Share on Facebook. Comment on their blog.
Engage in their world and give value at every opportunity so that they start noticing your name.
Then once you have a top-notch blog post that you’d like to promote – simply
reach out to them with a short, personalized email.
Also… don’t just chase after the BIG fish. The smaller bloggers can also be VERY influential and they’re easier to contact.
When you have a REALLY good post that you’d like to go viral – I would encourage
you to email at least 100 other bloggers with a short, personalized email.
Don’t ask for a retweet. That’s not cool. Instead – focus on them first and a particular blog post that you like of THEIRS. And then mention your own and why it might be of interest to them.
We used this exact strategy on our last blog post to generate 100+ Retweets and 100+ Facebook likes.
By this point you should be well over 1,000+ views

Step 10: Retargeting via AdRoll.com

Now that you have all of this traffic – you want to make sure you maximize EVERY visitor that you’ve worked so hard to get.
On our blog we convert an average of 13% of our traffic into subscribers.
But that means that 87% of our traffic is lost.
However, we can recapture that traffic through a form of advertising called retargeting (also known as remarketing).
If you’ve ever had a banner ad to ‘follow’ you around the web – then you’ve experience retargeting in action.
Re-targeting allows you to capture those who don’t purchase or subscribe on your website.
Your banner will then point them back to your squeeze page where you can convert them into a subscriber and start establishing a deeper relationship.
Use this 10-step plan correctly and you will generate AT LEAST 1,000+ Visitors to EVERY blog

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Make Money Online
Very Active Members
thats a very nice and motivating stuff. Anyways Swift, regarding the blog, should it be general ie posting interesting stuff. Or it should be specific to a topic or niche?



⓿The Mad Methodologist⓿⎠
Elite VIP Member
thats a very nice and motivating stuff. Anyways Swift, regarding the blog, should it be general ie posting interesting stuff. Or it should be specific to a topic or niche?

This Is Just My Opinion, But If something Is very Interesting or Helpful in Some way it will be generally accepted even if it is not Niche related, But remember were not Talking Traffic Via SEO Because it would Probable make a difference Then, This Is Mostly Traffic Via NETWORKING.


⓿The Mad Methodologist⓿⎠
Elite VIP Member
thats a very nice and motivating stuff. Anyways Swift, regarding the blog, should it be general ie posting interesting stuff. Or it should be specific to a topic or niche?

This Is Just My Opinion, But If something Is very Interesting or Helpful in Some way it will be generally accepted even if it is not Niche related, But remember we're not Talking Traffic Via SEO Because it would Probable make a difference Then, This Is Mostly Traffic Via NETWORKING.


⓿The Mad Methodologist⓿⎠
Elite VIP Member
Journal Entry #- 4

Journal Subject:
Of Mice and Men...Separating the Two!

Journal Date:

Good Morning MMD Community and Welcome to The Weekend, So A lot Of Activity on Friday's around the Web. Everybody Trying to Post Their Best Stuff To hold Their Audiences Over The Weekend While They Go get Wasted, But I will Try to Just Stay The Course Here.
Now as I want to Try and Cover A variety of Subject Matters as to Not Leave Any Certain Group With A Particular Interest Out, Some Of these Entry's May only be Found Appealing
Or Useful To a Few, But They are Still Our Brethren and I will Not Leave Them Out, So that said, When You Run Across a Entry about Keyword Density, Analysis ,Web page Diagnosis, Serps etc..And you Wrongly Come to The conclusion you Have Nothing to Gain From That Entry or Find It to Boring To Bear , Feel Free To move On ... I will have Posted That For Folks Like My Comrade MONOPOLYWho I KNOW Will Find and Make Some Use Of it...IF HE HASN'T ALREADY!
Thinking Along Those Lines, Just a Minute Ago as I was Contemplating Attempting Once again To Run a Adwords Campaign(Probably Won't) Doing a Bit Of Research I ran across This Series...
A Few Adventurous Marketeers who May be Considering Using This Google Advertising Format Should Find This Interesting...

Five Days to Success with Google AdWords
- with Perry Marshall Day 1

There is ONE central idea, one key concept that Google wants you to understand.

If you have this right, Google will literally reward you by giving you lower prices on clicks, and your customers will reward you by buying what you have to sell.

If you DON’T have this right, you’ll pay way too much for clicks, your competitors will eat you up, and your whole Google experience will be very, very unpleasant.

The one thing that matters on Google is relevance.

You might think of this as “message-to-market match.”

This will make complete sense once you understand a bit of Google’s history.

Google started in 1998, after the “big boys” in the search engine game like Yahoo and AltaVista were already well-established.

At the time, few people would have bet that Google would overtake them all – but in less than five years they did exactly that.

What’s even more remarkable is they did so without a bunch of hype and loud marketing. They literally built a better mousetrap and the world beat a path to their door.

So what happened?

Google’s mission in life was to build a search engine that would give people exactly what they were searching for, as fast as possible. If you were searching for “California butterflies” they wanted to give you the very best and most popular California butterfly websites on the very first page of results.

They developed an amazing mathematical formula for figuring out who visited websites and why, and using that information in their search engine.

So … when they began to sell Pay Per Click advertising, they were extremely concerned that advertisers should also put out messages that were highly relevant.

Google rewards you for being relevant, and they let people who are searching vote for you. If your ad gets clicked on, it’s relevant. If it doesn’t, it’s not. It’s that simple.

The higher your clickthrough rate – i.e., the more folks who see your ad and click on it – the less you have to pay for the position you want. But if you write lousy ads, Google will make you pay more to get your ads to show at all.

So this creates a “Darwinian” effect, a deliberate natural selection that weeds out bad advertisers and rewards good ones. What’s good for Google’s customers is good for Google and good for you.

When all the dust has settled, what really matters is that your ads and your content be relevant to the keywords you’re bidding on. Your message must match what the person is thinking.

So … what were they really thinking when they typed in “California butterflies?” That is the question! Figure that out and put it in front of them, and you’ll win at Google. Write an ad that matches exactly what they’re searching for and you’ll beat your competitors by a country mile.

A Valuable Little Piece of Customer Psychology for You:

Here’s a little mental trick to help you write Google ads.

Imagine that you are not you. You are your customer.

You’re not the dude with the cool solution. You’re the guy or gal with some stupid problem. You’ve got an itch and you want to scratch it.

And you’re not in front of your computer. You’re sitting in front of their computer. What do you type into the search bar on Google?

And what do you hope will come up?

Answer that question and you’ll be successful marketing online.

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⓿The Mad Methodologist⓿⎠
Elite VIP Member
Journal Entry #- 5

Journal Subject:
Social Media Search Engine Optimization's Big Brother?

Journal Date:


OK Guy's I Really Really Busy Right Now With A Few New Projects Plus Trying To get Some Act Right Out of These Blood Sucking Insurance Companies from My Hurricane Policies But wanted to Drop a Few Lines Anyway.

Here's a Few Tidbits For Our Search Engine Optimization Brethren In the Community to Feast Upon.

How Social Media Influences Search Engine Optimization

In the history of search engine optimization the rank of a piece of content in search engine results has typically come down to two key drivers: relevancy and authority. Relevancy is all about using the right keywords in your headlines, sub-headlines and anchor text to match what people are searching for online. Authority has predominantly been defined by the number and type of sites that are linking to your content via inbound links. Pretty standard stuff, right?

Well recently, things have changed a bit. More and more, search engines have begun to incorporate social context into their search results. And it's high time we dive into what role social context is playing in Search Engine Optimization, and how marketers can adjust their strategies to match the changing character of search. So without further ado, let's get into the nitty gritty of what's being called "social search" and learn how it affects marketers.
What is Social Search?

"Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. Alternately, some forms of social search prioritize content that has been shared by social media influencers, even if those experts aren't directly tied to you.
Examples of Social Search

Google Plus Your World

In early 2012, Google unveiled Google Plus Your World, a unique integration between Google search results and the Google Plus social network that, when activated, prioritizes content that has been shared or received a +1 by your Google network. In addition to Google Plus Your World, Google social search results from multiple networks are now mixed throughout your results based on their relevance; and content with ties to your network are displayed with a higher relevance than their counterparts. Searchers only see social search results when they are logged into Google and have their social networks connected.

Bing Social Search

This summer, Bing announced a new version of its search engine. It included an entirely new layout that closely integrates a searcher's social network into the results displayed for a given search term. According to Bing, the social results -- which include the ability to directly ask advice from your Facebook network -- "complement the standard search results without compromising them, offering you the chance to start a conversation and get advice from your friends, experts and enthusiasts right within the search experience."

In addition to the new social search view, which already incorporates Facebook, Twitter, Quora, and Foursquare into results, Bing has just announced a strategic partnership with Klout, a service which tracks and provides a numerical representation of an individual's overall social media influence. The partnership will surface highly-ranked influencers on a given search term and include them in the "People Who Know" column to the right of social search results. For example, when I search "Inbound Marketing" on Bing I see examples of my peers and colleagues in the "Friends Who Know" section and examples of other experts I may not be connected to in the "People Who Know" section, along with their Klout Data
Facebook Social Search

This fall, Facebook CEO Mark Zuckerberg indicated that he is interested in launching a social search engine powered by Facebook user activity. He explained, "Search engines are really evolving towards giving you a set of answers… like, I have a specific question, answer this question for me. And when you think about it from that perspective, Facebook is pretty uniquely positioned to answer a lot of the questions that people have."

According to Zuckerberg, Facebook handles close to 1 billion search queries per day already. Many of these searches are for individuals or company pages, but the potential exists for inquiries related to decision-making or reviews.
Social Search and Inbound Marketing

Even if the social search playing field hasn't been completely defined yet, one of the key takeaways from the early actions of Google, Bing, and Facebook is that as marketers, we need to start seeing our search engine optimization strategy and our social media strategy as utterly intertwined. Here's how you can do just that.

Step 1: Make sure your social media tools are informed by your Search Engine Optimization tools.

The best way to come out on top of social search is to have a fully integrated marketing platform where social media and Search Engine Optimization are fully linked.

Ha, of course we'd say that -- we sell that platform.

Truly though, having a blog with built-in social sharing and as-you-type Search Engine Optimization recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to leverage the growing use of social search.

Audit your existing strengths: Take a look at your top ranking and most shared content. Is there overlap? If you've found a type of content that is simultaneously strong in search and frequently shared, it's worth optimizing that content even further.
Update your company profiles to be keyword-rich: If, as in the example above, I search Bing for "Inbound Marketing," a few things will happen. 1) Bing will give me traditional search results. 2) Bing will show me friends who have written or shared "inbound marketing" content. 3) Bing will bring in "People Who Know" who include the keyword "inbound marketing" in their profile or frequently shared content. For the latter circumstance, it doesn't hurt to put your main keywords as part of your company's profile online. The combination of that profile and the strength of your content and shares will add up.
Make your top keywords more social: Make a list of the keywords for which you want to rank highly. Does the content you share on social media and your blog cover those keywords? Zero in on one or two of your most desirable keywords and find ways to make content under those keywords more shareable. At a bare minimum, include social sharing buttons on your content. Beyond that you may want to experiment with encouraging social sharing through pay-by-tweet downloads or using easy share links throughout your posts, like in this example.

Step 2: Find and ensocial media courage your influencers.

The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen Research 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. This is up from 74% in 2007. As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it's wise to start thinking of your company or organization's fans as extensions of your inbound marketing team.

Find your influencers:
Spend some time to get to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement in your content. Knowing your social media influencers will help you expand your reach online and ultimately increase the rate at which your content gets found online.

Nurture your influencers: Once you've discovered your evangelists, think about ways to nurture and encourage them. At the simplest (and possibly most meaningful) level, find a way to thank them for spreading the word about your company. As a second step, consider inviting them to a special open-house or providing them sneak peeks of upcoming news or announcements. (Note: Be careful when nurturing your influencers that you are not offering them benefits in exchange for talking about your company. That's not inboundy at all and really questionable, ethically. In fact, in some cases, it may even be illegal.)


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⓿The Mad Methodologist⓿⎠
Elite VIP Member
Step 3: Watch for changing factors in social search.

While there are a few core principles at work in social search, individual factors will continue to develop in the near future. As you're considering the social channels you use, think about the role each plays in your search engine of choice.

Don't rule out Google+: When Google+ first entered the social media space, many marketers wondered if it was really worth diverting marketing attention into yet another social network. Forbes magazine's Paul Tassi even wrote it in a eulogy last year. But when the parent company of said social network is the biggest search engine in the world and starts to integrate its content into search results, it's worth dipping a toe in the water. My advice? Take these quick steps to create and optimize your Google+ page and then experiment with how content does on it.
Don't rule out Bing: Not only did Bing account for 30% of all searches this spring (Source: Experian), Bing also has a more diverse social search offering than any other search engine. With Facebook, Twitter, Quora, Klout and Foursquare tied in, Bing may give social active companies an edge.
Keep your Facebook pages active: While search is clearly not Facebook's primary purpose yet, Facebook does have a team of engineers, including former Google engineer Lars Rasmussen, working on an improved search engine for the site. There's a tremendous opportunity for Facebook to delve deeper into search. There's also tremendous opportunity for businesses to grow their reach through Facebook. My colleague Amanda Sibley just finished a top-notch eBook on attracting customers through Facebook that could be a good starting point.

Step 4: Remember the golden rule.

Years ago, when Experts first started teaching people about search engine optimization, one rule was essential: Above all else, create good, useful content. The rest will follow. From Panda to mobile, search has changed quite a bit in the last few years, but that cardinal rule has held strong.

Even with the rapidly growing influence social sharing has on search results, the good news is if you're creating good content, you're already half-way there. Useful content is by nature more search-friendly than sales-oriented content. It is also more likely to be shared. The increasingly formal relationship between search and social is really just a natural extension to what has always been true -- content that is relevant and can be trusted as authoritative will continue to drive both your search and social media ma

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⓿The Mad Methodologist⓿⎠
Elite VIP Member
Journal Entry #- 6

Journal Subject:
Free Doesn't Always Have to Mean Cheap

Journal Date:


OK Guy's These are some of the Best free
Video Downloader/Converter tools I've Tested In a While,
Especially The Converter, Really Clean Professional Interface
Works Like a Charm...Tested 1 Positive eset "Win32/OpenCandy"
It's Really Quite Harmless Just Microsoft Trying to Be a Bully

FreemakeVideoConverterSetup.exe - Jotti's malware scan

Have a Look at Them Here:
Freemake | Best Freeware Alternatives To Paid Video Software

Of course Don't Forget About SourceForge


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